Exhibition Review: What Works, and Why?

Last week, I flew to New York City and went on a museum-visiting spree. I visited seven museums over four days, immersing myself in art, taking notes and thinking about new ideas, meeting with colleagues, and re-establishing connections that are more tenuous now that I live 1000 miles away. Upon my return I found myself thinking, What…

Gérard Dicks Pellerin 

When are education materials good marketing materials?

Two museums are planning a joint marketing campaign around the theme of “exploration.” Both museums promote exploration as part of their mission; one has an upcoming exhibit on the theme of space exploration. The campaign will include a brochure, joint ticketing, and a social media campaign. Early on in this collaboration, the museums need to…

girl at MC - smaller

What does good staff training look like?

  At the PlayHouse, we brought on two new managers this week. These managers are responsible for supervising front line, daily operations – things like opening and closing registers, making sure the museum is ready for visitors when we open, and toys and exhibits are cleaned and sanitized at the end of the day, and throughout…