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When are education materials good marketing materials?

Two museums are planning a joint marketing campaign around the theme of “exploration.” Both museums promote exploration as part of their mission; one has an upcoming exhibit on the theme of space exploration. The campaign will include a brochure, joint ticketing, and a social media campaign. Early on in this collaboration, the museums need to…

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What does good staff training look like?

  At the PlayHouse, we brought on two new managers this week. These managers are responsible for supervising front line, daily operations – things like opening and closing registers, making sure the museum is ready for visitors when we open, and toys and exhibits are cleaned and sanitized at the end of the day, and throughout…

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Adults are Learners, Too

This guest post is by Jackie Delamatre, who also wrote the post “But will YOU be here?” for Museum Questions in January 2015. Jackie Delamatre is a museum educator. She teaches all ages (from babies to senior citizens) and runs a blog with the goal of connecting kids, parents, and educators to museums: Ms. Museum.    For many years…