Internal Communication Systems that foster employee engagement and motivation
This post is the result of a brainstorming session with Amy Kehs, an expert in museum communications. Amy and I met at the 2025 Small Museums Association Conference, and started a conversation about internal communications, and how a focus on improving these can help museums shine. If you don’t know Amy’s work, check out her website or her podcast!
Internal communications is how people within an organization communicate – their interactions and relationships. It is two-way, and includes both crafted, formal messaging and more informal types of interaction.
When I interviewed museum directors for my 2024 report Changing Museum Culture: Research from the Field, communication was an issue that floated to the top. What does transparency look like, and when is it problematic? How can we strengthen communications between departments?
Internal communication is two-way, and also relates to listening to staff and demonstrating that everyone’s voice matters. As Amy says, “Internal communication is like a conversation, not a monologue. When leaders listen as much as they speak, and everyone’s voice is valued, ideas move fluidly in all directions, driving stronger teamwork and growth.” The publications Current Trends and Issues in Internal Communication opens with this paragraph highlighting the importance of internal communications:
“Nearly a century ago (1924–1932) the Hawthorne Studies of employees at Western Electric Company in Chicago revealed a then startling discovery: the positive power of internal communications. Worker performance was found to improve most when they felt more informed, involved, and valued in the organization—not when lighting or other environmental conditions were changed. Productivity was dependent on social issues and job satisfaction, in addition to monetary incentives and workplace conditions.”
Amy and I posit three goals for internal communication:
- Informed staff. Internal communication is the tool that ensures everyone on your team knows what’s going on and why it matters.
- Strong relationships. When communication is siloed or inconsistent, departments can end up working toward competing priorities. For example, the marketing team might be promoting an event that the education team didn’t even know was happening, or visitor services might be caught off guard by changes to the membership program. When planning happens in isolation, it’s easy for confusion or frustration to take root, even among the most dedicated teams.
- Engaging and motivating staff. Strong internal communication connects daily tasks to broader organizational goals, helping staff understand how their work contributes to the museum’s success.
Building strong internal communication systems is an enormous challenge, for museums and for other organizations. There are so many challenges. The first is fear of and a lack of transparency. Leadership and managers worry about sharing “draft,” or still developing, ideas, and they worry that team members, especially entry-level team members, won’t understand aspects of the budget or other information that takes significant knowledge to unpack. Second, communication is often understood as, and implemented as, one way. Often-used internal communication tools include meetings, emails, and memos from management to team members. They are used as information-delivery tools and are often pro-forma, created and delivered so that the museum can say that everyone should know what is happening, regardless of whether they read the memo or attended the meeting. Finally, as a field, we spend a lot of time doing things (creating exhibits and programs, caring for collections, soliciting donations, etc) and not a lot of time reflecting and improving. We rarely have or use internal communications tools for reflection and improvement purposes.
So – how do you create internal communication mechanisms that are open, two-way, and reflective? Systems that inform, build relationships, and engage?
Two tools: a gathering and a pause. These tools, described below, might be understood as meetings, but too often we think of meetings as unidirectional. So instead, think of these as brainstorming spaces; living demonstrations that 20 brains are better than one. They model two-way communication in action, where listening is just as important as speaking, and every voice has the potential to shape the outcome. This shift transforms a routine meeting into a space of shared ownership and collaborative problem-solving. They are opportunities for staff to get to know each other as professionals and as humans. They require expert facilitation, and so should be led by staff who have this expertise – perhaps someone from the education team, or someone who used to facilitate retreats for a living, or just someone whose personality and interests lend them the ability to ask good questions and really listen to and capture the responses.
The Gathering
Imagine that your museum is preparing to change its schedule, to be closed Mondays and Tuesdays and have evening, free admission on Thursday evenings. Or you are creating a new exhibition. Or launching a capital campaign to renovate a gallery space. Often these projects are launched within a single department, with guidance from a leadership team where needed.
A gathering happens at the beginning of a project, and is a space where everyone can voice questions, identify potential roadblocks or concerns, and share ideas. This is where visitor services staff can share that free admission opportunities lead to really long lines, and perhaps portable check-in mechanisms and expanded staff can help move the line faster. Or education staff can propose an activity to engage people while they wait in line. This is where security staff can note that the new exhibition needs to have a different type of entryway, to avoid bottlenecks. Or a staff-member with a friend at another museum can share a related exhibition that will be concurrent, which might lead to collaboration opportunities.
Everyone comes to the table with their own expertise and their own lens, shaped by their role, responsibilities, and experience with visitors. When you create space for those perspectives early, you’re not just building buy-in—you’re heading off issues before they become problems.
While a gathering starts with sharing information about a project, the bulk of the work and time is dedicated to soliciting questions, concerns, and ideas that can inform the project. The result? A project that is much stronger, and a team that cares deeply about the project’s success.
A gathering should be followed by communication systems that will carry on throughout the project – where will information and updates live so everyone can see the project developing in real time? It could be messages, images, and information posted in a dedicated staff hallway. It could be an internal webpage. It could be a weekly email.
The Pause
At the other end of the project is the pause – a moment to reflect and improve for next time. This is the moment 3 months in where staff share the random disappointed calls they have been getting from people showing up on Mondays and Tuesdays, and make suggestions to better communicate the new schedule. Or the development team notes that the museum has collected no contact information, and the outside line provides a perfect time and way to collect information through raffling off a membership. This is where, after an exhibition closes, new exhibition ideas can be assessed and built on. Or capital campaign-motivated visitor information collection systems can be discussed in order to be improved.
Museums are often scared of the critique. The pause elevates the critique. This is how failure becomes useful. This is how we keep getting better.
After the Gathering and the Pause, it is critical to share how the team’s ideas informed the project, or led to future changes. In the words of a corporate industrial psychologist, “link and label” – make visible to the team that their ideas matter.
Internal communication isn’t just about keeping everyone informed. It’s about creating a culture where people feel connected, respected, and empowered to contribute. Tools like the Gathering and the Pause are simple in concept but powerful in practice. They help shift communication from a one-way street into a shared conversation where every staff member feels like a valued part of the mission. When museums make space to listen as well as share, they build stronger projects and even stronger teams.












